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Enterprise 2.0: New Collaborative Tools for Your Organization’s Toughest Challenges

$29.95 $22.38 (as of May 11, 2014, 5:31 am)

Product Description

“Web 2.0” is the portion of the Internet that’s interactively produced by many people; it includes Wikipedia, Facebook, Twitter, Delicious, and prediction markets. In just a few years, Web 2.0 communities have demonstrated astonishing levels of innovation, knowledge accumulation, collaboration, and collective intelligence.

Now, leading organizations are bringing the Web’s novel tools and philosophies inside, creating Enterprise 2.0. In this book, Andrew McAfee shows how they’re doing this, and why it’s benefiting them. Enterprise 2.0 makes clear that the new technologies are good for much more than just socializing-when properly applied, they help businesses solve pressing problems, capture dispersed and fast-changing knowledge, highlight and leverage expertise, generate and refine ideas, and harness the wisdom of crowds.

Most organizations, however, don’t find it easy or natural to use these new tools initially. And executives see many possible pitfalls associated with them. Enterprise 2.0 explores these concerns, and shows how business leaders can overcome them.

McAfee brings together case studies and examples with key concepts from economics, sociology, computer science, consumer psychology, and management studies and presents them all in a clear, accessible, and entertaining style. Enterprise 2.0 is a must-have resource for all C-suite executives seeking to make technology decisions that are simultaneously powerful, popular, and pragmatic.

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Additional Information

Author

Andrew McAfee

Binding

Hardcover

EAN

9781422125878

EANList

9781422125878

Edition

1

ISBN

1422125874

ItemDimensions

100, hundredths-inches, 920, hundredths-inches, 100, hundredths-pounds, 620, hundredths-inches

Label

Harvard Business Review Press

Languages

English, Unknown, English, Original Language, English, Published

Manufacturer

Harvard Business Review Press

NumberOfItems

1

NumberOfPages

240

PackageDimensions

110, hundredths-inches, 930, hundredths-inches, 105, hundredths-pounds, 620, hundredths-inches

ProductGroup

book

ProductTypeName

ABIS_BOOK

PublicationDate

2009-11-30

Publisher

Harvard Business Review Press

Studio

Harvard Business Review Press

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